Dreft Stage 1: Newborn liquid laundry detergent is specially made for newborn babies’ delicate skin. That’s why it’s the #1 Choice of Pediatricians and has been trusted by moms for over 80 years. So swaddle your newborn in fabric washed with Dreft’s hypoallergenic formula, designed to be tough on stains while still providing the utmost care for baby’s skin.
Gentle for Baby. Trusted by Mom.
*This is statistically significant versus the second recommended brand At A Glance
#1 choice of pediatricians
Specially formulated for newborn babies
Trusted by moms for over 80 years
Recommended by Pampers®
Formulated for both High Efficiency (HE) and standard washers