Get cleaner, fresher tasting water with our unique MAXION technology. With 1-click installation, superior contaminant removal, and a two-year warranty, there's never been an easier or more reliable way to get PUR water. Each PUR Basic water filter gives you 100 gallons of clean, healthy, great-tasting water.
The PUR Basic Water Filter also offers these great benefits
Filter removes 99% of lead and 96% of mercury along with many other contaminants
Easy 1-click installation makes it easy to remove and replace when you need extra room in the sink360-degree swivel allows it to fit well in most sinks
Built-in electronic filter life indicator tells you when the filter needs to be changed
High-quality construction: new finishes and materials stand up to tough kitchen use
Compatible with standard faucets only. Will not work with pull-out or hand-held faucets.
The PUR Difference
MAXION Technology is PUR's unique formulation approach for blending carbon and ion exchange materials for maximum contaminant reduction.
Clean drinking water is the foundation of good health. PUR water filters with MAXION Technology turn your ordinary tap water into clean, fresh-tasting drinking water.
How our Filters Works
PUR activated carbon filters are made from coconut shells, which are "heat treated" with steam. This produces pores within each grain of carbon, creating tiny tunnels and spaces, 1,000 square meters of surface area per gram of carbon.
That's approximately 200,000 sq. ft. of nooks and crannies to absorb and trap the contaminants in your tap water in each PUR faucet filter.
Remove Contaminants PUR water filters reduce many contaminants found in tap water, including trace levels of pharmaceuticals.
Health Benefits The human body averages approximately 60% water and all of its systems depend on it to function properly.
Our Environment As our demand on natural resources grows, so does our responsibility to make a difference. By switching from bottled water to PUR faucet filtered water, you'll get 400 gallons of clean filtered water a year—which is like making thousands of plastic water bottles disappear.