Provided by L'Oréal Paris
  • Achieve 5X Fuller Lashes and Bold Lash Volume

    Voluminous Original Mascara is uniquely formulated to resist clumping and build lashes up to 5X their natural thickness. The Volume Maximizing Brush thickens lashes evenly and smoothly, leaving them soft with virtually no flakes for a full and dramatic look.

    Clump-resistant. Fragrance-free. Ophthalmologist-tested and allergy-tested. Suitable for sensitive eyes and contact lens wearers.

    *Based on Nielsen data for mascara units sold in food, drug and major discount retailers during the 52 week period ending 6/11/16.

  • How to Get the Perfect Lash Look

    Let your eyes do all the talking with a dramatic look that speaks volumes. Follow these expert tips:

    • -For maximum impact, begin by combing your lashes, then create the look of extra long lashes using an eyelash curler.
    • -Carefully align the eyelash curler with your lashes and hold for five to ten seconds.
    • -Hold the wand in one hand, and with the other, gently lift the eyelid back so you have full leverage to coat the lashes from root to tip.
    • -Pull the wand out of the tube and wipe any excess product against the opening of the container - you can always add more later on.
    • -Apply mascara at the base of your lashes and sweep up through the ends, wiggling the wand from side to side. This will coat the sides of the lashes too.

  • How to Maximize Your Mascara

    • Mascara is like a toothbrush: you should replace it every three months. This ensures optimal performance and cuts the risk of infection caused by bacteria buildup.
    • Using proper eye makeup remover, be sure to take off all mascara before going to bed. This keeps lashes healthy and strong and prevents breakage.

  • Instantly Boost Every Lash Look

    Try the latest makeup designer obsession: lash priming. Amplify your Voluminous mascara instantly for a smooth application and visibly thicker lashes. Conditions lashes over time for soft nourished lashes. Lightweight primer instantly creates a boosting effect, building dramatic volume and length on each lash. Boost your favorite L’Oreal Paris mascara now!
  • Bare Lashes

  • Mascara Only

  • Voluminous Primer + Mascara

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