Voluminous Original Mascara is uniquely formulated to resist clumping and build lashes up to 5X their natural thickness. The Volume Maximizing Brush thickens lashes evenly and smoothly, leaving them soft with virtually no flakes for a full and dramatic look.
Clump-resistant. Fragrance-free. Ophthalmologist-tested and allergy-tested. Suitable for sensitive eyes and contact lens wearers.
*Based on Nielsen data for mascara units sold in food, drug and major discount retailers during the 52 week period ending 6/11/16.
Infallible Never Fail Eyeliner is L’Oréal’s most advanced mechanical liner with superior long-wearing technology. The rich and creamy formula glides on easily and evenly and sets quickly for fade-proof color.
L’Oréal Paris introduces an ultra intense eye shadow that lasts from day until dawn — a full 24-hours. This revolutionary formula fuses the ease of a powder with the velvety caress of a cream to create a unique hybrid that glides on effortlessly.