From L’Oréal Paris, the #1 brand for color-treated hair*, Advanced Haircare Color Vibrancy shampoo system instantly nourishes and helps shield color from fading, for up to 60 days sealed-in color vibrancy**. 1
Anti-oxidants are particularly beneficial for color-treated hair, helping to prevent loss of color from oxidative damage (from the sun, smoke, pollution, etc.), leaving hair protected and color vibrant over time.
1*L’Oréal Paris Haircolor & Haircare for Color-Treated Hair. Based in IRI data, 52 weeks ending 2/21/2016. **Based on 4 washings per week, using the system of shampoo and conditioner.