Provided by L’Oreal Paris
  • Expert Care for Color-Treated Hair

    From L’Oréal Paris, the #1 brand for color-treated hair*, Advanced Haircare Color Vibrancy shampoo system instantly nourishes and helps shield color from fading, for up to 60 days sealed-in color vibrancy**.

  • Expert Care with Anti-Oxidant [UV]

    Anti-oxidants are particularly beneficial for color-treated hair, helping to prevent loss of color from oxidative damage (from the sun, smoke, pollution, etc.), leaving hair protected and color vibrant over time.

  1. 1 *L’Oréal Paris Haircolor & Haircare for Color-Treated Hair. Based in IRI data, 52 weeks ending 2/21/2016.
    **Based on 4 washings per week, using the system of shampoo and conditioner.    
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