Provided by L’Oreal Paris
  • Our Gold Standard: Luminous, Fade-defying Hair Color

     Our gold standard of beautiful color and shine that defies fade-out for up to 8 weeks. Luminous color shines from every strand. Care Suprême Conditioner, with Shine Serum, Vitamin E, and UV filter locks in first day color vibrancy and provides soft, luxuriously silky hair.

  • Why you'll love it

    • Fade-defying color and shine.
    • Luminous results.
    • Lasts up to 8 weeks

  • Over 50 Luminous Shades - Choose the shade that's right for you

    Choosing the right hair color can be a daunting task, but we've laid out the basics.

    Hair color by the numbers:

    Hair color ranges from black (level 1) to lightest blonde (level 10). The further you move away from your natural color, the more dramatic your results. That means your roots will be noticeable sooner. For more time between colorings, stay 2 levels lighter or darker than your natural color.

    Hair color by tone:

    Tone is measured in warm, cool and neutral. If you want to add warmth to your hair, go with golden, chestnut or bronze tones. Or, keep it cool with icy, ashy or smoky shades. Shades with 'neutral' in their name allow your natural color to show through the result and provide the best gray coverage.

  • Step-by-Step Guide for Applying Superior Preference at Home

     Part 1: Mix

    Step 1. Put on premium colorist gloves and twist off the tip of the Color Optimizing Creme 1 applicator cap, then remove cap from bottle.

    Step 2. Pour entire contents of Color Gel 2 bottle into Color Optimizing Creme 1 applicator bottle and replace cap securely.

    Step 3. Place your gloved finger over open tip. Point away from your face and shake thoroughly until mixture is totally blended.

    Part 2: Apply

    Step 1. Use the applicator to squeeze mixture onto hair. For hair with resistant gray, apply to gray areas first.

    Step 2. Work gently through hair as you would a shampoo.

    Step 3. Use enough mixture to saturate your hair; then loosely pile your hair on top of your head. Short hair does not require using all of the mixture.

    Step 4. If any mixture gets on your skin, wipe it off with a damp towel.

    Part 3: Time

    For hair with little or no gray, leave color on for 25 minutes. For gray hair, leave on for an additional 10 minutes.

    Part 4: Rinse

    When time is up, add a small amount of water to hair and work into a lather. Then, rinse with water until water runs clear. If mixture gets into your eyes, rinse immediately with lukewarm water.

    Part 5: Condition

    Apply enough Care Suprême Color-Saving Conditioner (3) to thoroughly saturate your hair. Massage through hair. Leave on for 2 minutes. Rinse with water until water runs clear. Style as usual.

  • Application tips and tricks from L'Oreal's expert colorists

    • Always apply color to dry, detangled and unwashed hair. The natural oils in your scalp act as a protective layer when applying color.
    • Before applying, do a skin allergy test to see if a reaction occurs.
    • Do a strand test by applying color to a small section of hair before covering your whole head.
    • Rinse your hair in cold water after coloring to keep color from running.
    • Do not shampoo your hair until 24 hours after coloring to maintain color vibrancy.
    • After coloring, skip clarifying shampoos and hot oil treatments. These products can strip or fade hair color.

  • Treat yourself to superior hair color

     Superior Preference has been voted #1 home hair color by Allure readers, but what exactly is it that makes it the gold standard of hair color? Read on to find out.

    You don’t have to hit the salon to get rich and luminous color from roots to ends. Preference’s Superior Fade-Defying Color and Shine System creates a rich long lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks.

    In over 50 rich hues, ranging from lustrous blonde to fiery auburn to smoldering ebony, make it easier than ever to find your match. Experimenting with colors from the Preference line is a great way to express different facets of your personality—and it can help you settle on your all-time favorite shade.

Powered by Webcollage