Provided by Maybelline
  • America's Favorite Mascara

    Why you'll love it:

    America's favorite mascara that conditions as it thickens.

    Lash-doubling formula glides on smoothly to build great-looking lashes.

    Lash-building brush makes it easy to get a full lash look without clumps or globs.

  • Lash Building Brush Creates a Full Lash Look

    For Best Results:

    1) Sweep brush up from roots through to tips of lashes.

    2) Continue building volume until the desired lash look is achieved, wiggling the wand back and forth.

    3) Always apply a second coat, but never let mascara dry between coats.

  • Expert Tips

    1) Always replace your mascara every 3 months. This is the most hygienic replenishment time for all eye makeup products. Plus, it ensures your mascara never gets too dry and clumpy.

    2) Always let mascara set (but not dry!) between applications. Two coats of mascara should always be applied, but never more than that. Wait 10 seconds for formula to set before applying second coat so lashes won't clump.

    3) Never apply before liner. Your fresh coats of mascara will smudge and clump together if you apply liner after mascara. Applying mascara before liner also prevents you from being able to get as close to the lash line as possible. Remember - liner first, then two coats of mascara!

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